Real Food Rebels
Insights from founders building sustainable food brands
The ingredient no one's putting on the label
91% of UK strawberries tested positive for pesticides. What’s that doing when you eat it?
Why your food isn't as nutritious as it used to be
Nutrient decline in food has really been happening & some minerals in fruit & veg have dropped by over 50% since the 1940s. This is what fertiliser has to do with it & what you can do to eat well.
What's really feeding you? Soil health, nutrition & how to eat better
There’s a lot more to the nutritional density of the produce you see on the shelf. Discover why soil health is so critical to eating well & how to choose better food.
Why is oat milk so sweet? The secret ingredient that doesn't appear on the label
Why is oat milk so sweet? It's not sugar…it's enzymes. They don't even have to appear on the label. Here's what's really going on in your oat milk.
Folic acid is being added to flour in the UK. Here’s what you need to know.
From the end of 2026, folic acid will be added to flour in the UK, affecting 30% of food we eat. Here's what it means & how to avoid it.
Are supermarket salad bags safe? What's really going on inside there…
450 million salad bags sold in the UK last year but are supermarket salad bags safe? What's really in those handy little packs might surprise you.
How to choose better bread. What's really in your loaf?
From ancient grains to industrial loaves. What's really hiding behind the label in your bread & how to choose better.
How to buy better apples - What a heritage grower taught me
Most supermarket apples are older, more sugary & less nutritious than you think. Here's a grower’s tips on how to buy better apples.
Reviving Britain’s lost apple heritage & turning it into a natural snack brand
Julie Bailey left London to take on an old orchard in Cornwall & ended up planting 300 heritage apple trees & building a snack brand using everything except the pips.
The Ferm: Turning London’s food waste into world class kimchi
How Rebecca & Maylin turned broccoli stalks, cauliflower leaves & a shared love of gut health into The Ferm. One of London's most exciting zero-waste food brands.
VitalitySeed Crunchies: The organic activated seed granola that makes any meal better
How Tytania Rose, a private chef turned nutritional therapist, created an activated organic seed topper without compromising on nutrition
Slow Sauce: The Scottish brand making miso & shoyu with British ingredients
How Robin Sherriff built Slow Sauce, Scotland’s first miso & shoyu brewery using traditional Japanese methods & regeneratively grown ingredients
How Goody Granola became the no sugar granola brand people go crazy for
Goody Granola was created by Beth Salem when she turned her mum's recipe into a Great Taste Award winning granola. Discover the story behind the brand.
How 2DiE4 Live Foods built the world's first activated nut brand from the ground up
How 2DiE4 Live Foods turned a three thousand year old tradition into the world's first activated nut brand & why the nuts you think are raw almost certainly aren't
How Loving Foods built the UK’s biggest organic fermented brand
From long fermentation to international exports, how Loving Foods built a premium organic brand in one of the UK’s fastest growing food categories.
How All Dressed Up built a natural salad dressing brand from a kitchen table
How All Dressed Up took natural salad dressings from a kitchen experiment to a national brand listed in Waitrose, Ocado & Whole Foods